Smell It For Yourself

Why do foods that are cooked, baked, or roasted smell so good? 

There’s nothing quite like the smell of freshly baked cookies. They have the power to draw members from all rooms in the house to a central location. In the kitchen, fresh out of the oven, no tray of cookies is safe for long. 

Or how about warm, buttered popcorn at the movie theatre? It's a totally different aroma compared to a sweet cookie, but it's hard to purchase a movie ticket and not popcorn when its buttery aroma is floating around the concession stand. 

A strong aroma pulls us in. And when something smells good, we assume it's going to taste even better. But why do these types of aromas have such a strong effect on the hungry? 

Cooked, baked, or roasted foods smell better because they go through a Maillard reaction. This chemical reaction is an interaction between amino acids and reducing sugars that occurs at high temperatures. Heat breaks down compounds, such as fats, creating the sweet, savory & caramelized aroma that is released into the air.  

When it comes to feeding your deer, consider the power a cooked, baked, or roasted aroma has to attract you to food and think about that same effect for the deer. You’re probably going to buy that bucket of popcorn (extra butter), and you’ll find yourself attracted to the cookies just by scent alone. The same goes for deer in the woods. Roasted products bring deer from all corners of the woods, attracted by the rich roasted aroma and the promise of a good meal that follows the scent. Science says that deer have 1,000x better sense of smell than we do! So we know they can smell roasted products from much further than we can. 

Rich aromas instinctually trigger animals to recognize that a food source is calorie-dense and safe to eat. With enhanced flavor and a powerful scent, the feed is easy to find and a good reason for deer to keep returning to the area. 

H&W offers three roasted feed options to best fit hunters’ preferred feeding methods. Our most popular, the Complete Roast, is a 20% protein feed filled with individually roasted corn, soybean, and peanuts. The Dual Roast is a 14% protein feed made of corn and soybeans. Our Max Roast is a 35% protein feed made from soybeans and peanuts. 

No matter which you choose, each ingredient, corn, soybean, and peanut, is individually roasted to unlock its unique roasted qualities.

Don’t believe us? Tear open a bag of H&W Roasted Feed and smell for yourself. We can guarantee a rich aroma sure to attract deer. Just don't eat it - save the H&W for the deer and go bake yourself a batch of cookies.